Vw Electric Car Advert

Why vw decided to reference its scandal in its new electric car ad campaign johannes leonardo cofounder and chief creative leo premutico outlines the approach and strategy to bring the brand out.

Vw electric car advert. With a bolt ev. Vw s electrify america launches first ad campaign. On june 5 volkswagen of america kicked off a new ad campaign designed to promote electric cars and rehabilitate the company s image which has been badly tarnished with diesel exhaust fumes. The id 3 sits on the volkswagen group s new meb platform a versatile structure that will underpin a wide range of new electric powered passenger cars and commercial vehicles from vw and its.

Volkswagen has released a new ad which directly references the company s dieselgate emissions scandal as it hopes to turn the page toward its coming era of electric vehicles. With electric vehicles becoming more mainstream each year and few capacious ev options for families the 2022 volkswagen microbus aims to address a largely untapped market. The company that assembled your iphone unveils electric car chassis. The ads are part of a larger campaign to help steer more car buyers toward electric vehicles of all shapes and sizes.